Blogging has been around since the late 1990’s. And though it may have initially seemed like a passing fad, blogging has remained a force to be reckoned with when it comes to a tool to grow your business.
We get asked a lot why is it important for a small business to have a blog. So, we figured we would write a blog about it (haha!).
Businesses operate in an ever-changing reality of consumer demands, technology, and platforms to connect with their audience. And thanks to Covid-19, it’s even harder to get in front of customers as most of us are still under some form of quarantine.
Blogging is an inexpensive way for a small business to get in front of more customers and drive traffic to their website. But, although it may be inexpensive, it does take time and some strategy to blog effectively.
Here are 4 reasons why you should start blogging for your small business.
1. Improving your SEO
SEO. Search engine optimization. Having a blog for your business helps to improve the exciting (and dreaded) world of SEO.
When it comes to SEO, there is a wide range of factors that influence your business’s position in search engines. One of the top factors that make the SEO Gods happy is fresh, relevant content.
What does that mean?
By releasing consistent new blogs that are helpful to your customers and relevant to your business, you are providing the major search engines with new content to index which helps boost your business.
But it’s more than just releasing consistent content that is important. Weekly or semi-monthly blogging practices also give you the opportunity to insert relevant keywords into your content that potential customers will be searching for.
Additionally, blogging gives you opportunities to interlink content on your website and gain potential backlinks to your website, both important factors when it comes to your overall SEO strategy.
So really, when it comes down to SEO, blogging is an all-around winner!
2. Establish Yourself as an Expert
Even if you are a brand new business, blogging can be used as a tool to set yourself up as an expert in your industry.
By releasing articles that teach and explain your services, provide helpful tips, impart industry knowledge, and help solve your customer’s problems, you are setting yourself apart from your competition and convincing your audience why they should come to you.
This won’t happen overnight, but with time and consistency, your blog will become an information hub for your business and will show to potential customers the wealth of knowledge you possess within your industry.
Plus, when you release new products or services, your blog can be a great addition to your marketing strategy on how to get the word out to your audience.
3. Use Your Blog to Leverage Your Business
If you’ve put in the work to build a blog that has boosted your SEO and established yourself as an expert in your industry, then you know how valuable your blog is to your business. Now, how about if we leveraged that blog to help run and grow your business?
As your blog continues to help bring more traffic to your website and more interest in your products and services, your blog can become a helpful sales assistant in your business.
Do you get consistent questions from your customers? Use your blog to address FAQs.
Have a blog post that references a specific service you offer? Link directly to that page (see the benefits of interlinking in the SEO section)
Want to build your email database? Get customers to sign up to be notified when a new blog is released or a new product is launched.
Your blog can become your go-to sales assistant for your business and it doesn’t require a salary!
4. Connect with Customers
Your blog offers the opportunity to connect your brand with your followers. Through social, you can share your blog with your audience to enhance brand awareness as well as introduce new customers to your business.
When customers, new or old, view your blog on your website, they will get a strong sense of your business values, your service strengths, your vision for the future of your business, and the overall personality of you and your business! What other tool offers the opportunity to do all of these things?
Plus, your blog creates an almost endless source of shareable content. People can link to your blog, share images or tips from your posts, or even email a direct link to their friends. Anybody a fan of free marketing? We definitely are!
So there you have it! 4 reasons why having a blog is essential to your small business. If you are interested in increasing your online exposure, while establishing yourself as an expert in your industry and connecting with your audience, then you will definitely want to take advantage of blogging as a marketing strategy.
If you don't have the time, resources, or expertise to write blog content check out our content writing services and get in touch! We can help you create a strategy for your business blog and write unique and relevant content for your business.